Pre-entry marketing services enable clients to better understand the Indian market for their products and services. Thorough studies are conducted to assess the potential, evaluate competition and draw up strategic options. These help our customers in firming up decisions and making the necessary preparations for a successful market entry. With a good understanding of client’s objectives, we gather information, analyse local market dynamics and report opportunities. These help in formulating one’s approach and strategy for India. One or more of these activities are covered under Pre-entry marketing

  • Details of target markets including size, trends, segments and characteristics
  • Comparison of Features and Functionality offered by similar products
  • Competition analysis including breakdown of domestic (Indian) and foreign players
  • Feasibility and acceptance of products and services within desired target markets
  • Pricing Analysis and Product Pricing/Structure
  • Identify distribution channels and dealer networks
  • Information on potential entry-barriers, government regulations, import tariffs and certification requirements; Details of trade shows, seminars and industry events to showcase products
  • Recommendations regarding the channel structure, primary target partners for approach and associated costs

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